It is possible to create art products for these seasons and consistently make money selling them. But it’s easy to miss the deadlines and not get things finished in time. The key to success here is to make a schedule and start working on the next season long before it arrives. How long depends on each individually artist, but for me I think a two month head start would do the trick. For instance, right now Christmas season has just ended and New Year season is already happening. At this point Valentine’s Day products should already be in the works or finished.
Although I already have a handle on this idea I want to refine my process even more. In 2015 I'm going to make it a focus to make the most of every season. I think tweaking my schedule a bit will allow me to take better advantage of seasonal traffic. Hopefully by this time next year I'll have a new group of awesome, income-producing designs.
Obviously, the first step is to figure out what the seasons are. Here is a list (I love lists!) of what I consider the most important art product seasons.
New Year's Season
Products for getting organized, cleaning, simplifying, streamlining, getting healthy, goal setting, getting inspired for the coming year, party accessory products.
Valentine's Day Season
Products that help express love and commitment to significant others.
Easter / Passover Season
Products that celebrate spirituality and church family.
St. Patrick's Day Season
Products that celebrate Irish heritage.
Highschool / College Graduation Season
Products that celebrate academic achievement, milestones, independence, memories of friends and events.
Lawn & Garden Season
Decorative products for outdoor living space.
Mother's Day Season
Products that celebrate mom, family pride.
Father's Day Season
Products that celebrate dad, family pride.
Decorative products for indoor & outdoor living space, party accessory products.
Christmas / Hanukkah Season
Gift appropriate products, products that celebrate family traditions, spirituality & church family, party accessory products, decorative products for indoor and outdoor living space.
Wedding and shower gift products, signs and decorative products for wedding ceremony and reception.
In all of these examples it's best to design the art products in a way that produce an emotional, or even a sentimental response. If your art speaks to the customer emotionally there is a much higher chance they will buy it. So start brainstorming and come up with some ideas. It’s the beginning of a new year. Make it the best one ever!